Saturday, May 1, 2010

next steps

I met with an environmental communication specialist from King County Mary Raybourn on Thursday. The interview I planned would be around 15 minutes but ended up lasting over an hour, which was great because I was able to obtain so much more information. I’m trying to mainly focus on how to get this information out to the community about environmental issues and how to make it more widespread, not just directly to one group of people. My argument is explaining the importance of getting everyone regardless of race, gender, or class involved with environmental issues and solutions to help fix these environmental issues that we are facing. Talking to Mary we discussed the importance and reasons why certain groups have not been notified or lack of education within the environmental standpoint. She also stated that her and other environmental communication specialists from other companies are putting their heads together to try and help everyone receive the same information on how to help our environment. Next on my list is to research possible solutions for getting this information spread out to everyone, find out the most effective ways to communicate this information, and information put in a less dense way so that all people can understand.
-Tiara

4 comments:

Anya said...

This sounds like a really interesting project. There are a lot of people not being included in the climate change/environmental debate, and it's often the people who are actually most adversely affected by environmental degradation. Maybe you could do some climate change discourse analysis and talk about how much of it very masculinized. It's often discussed in terms of aggressive tactics, with words like "fight" cropping up everywhere. There's also a lot of focus on technology, expensive gadgets, or large-scale projects, instead of things that directly relate to people, like family and local community.

Arlene said...

I think it’s great that you got an interview in with Mary Raybourn, it sounds like she got you motivated for your project. I noticed that your next step in your project was to find some possible solutions in getting your message out. I recently was searching the web and came across a website that gives you some communicative ways to get your message out to a bigger audience (including those that arent reached to regularly). Take a look: http://www.ncjrs.gov/ccdo/toolkit/message/index.html
Good luck

Britney said...

Hey, this is so important, and it is great that you had a helpful interview! I know it may sound old fashion, but a good way to reach people not based on any demographic, but just people in general, is to maybe produce a pamphlet or flyer that explains a little about an issue, and leave it on people's cars or at their home. I know you won't be able to reach everyone, nor give too much information, but you will at least reach a large audience. You could also create a website for them to learn more than just what is on the pamphlet. You could also create a newsletter, that would allow you to have more room for information, that would be supported through donation, or subscription, however you may not want to single people out who cannot afford it right now. I think this is a great project, good luck on finishing it up!
Britney

Sam said...

I hope your interview with Mary Raybourn went well she is a great source. I think the biggest challenge with environmental communication is not just creating a good message, but also finding the best way to get the message out to people. For our project, Jacob and I had to ask ourselves the same question. Some ideas we came up with were starting a website, writing for a local newspaper, making a video, and starting a facebook/twitter feed. Our projects seem to deal with some of the same challenges so if you ever want to bounce ideas off someone let me know I'd be happy to help.